Besides American Value, What Else Do We Know about Organizational Citizenship Behaviors in a Non-U

Almost the entire body of the empirical research on organizational citizenship behavior (OCB) are based on American value and these U.S.-based behavioral theories have been treated as applicable to a universal population. Yet, OCBs are organization-specific, and have a cultural component. This implies that without taking “culture” into consideration while investigating the socially-based citizenship behaviors, our knowledge on OCBs will be parochial. Though, an increasing growth of OCB in a non-U.S. context corresponds to the call, it is remarkable that what our understanding of OCB beyond a non-U.S. context seems so fragmental. What appears to be missing is an integrated understanding of OCB research in a non-U.S. context. Our paper aims to be at the inception of increasing our understanding about OCB research in a non-U.S. context. Specifically, it investigates the conceptual constructs of OCBs in a non-U.S. context and ends with the advance research propositions for future empirical testing.